Leadership
Experienced leadership driving growth and operational excellence across all business divisions.
Board of Directors & Management
Our leadership team combines decades of industry experience with deep market knowledge
Mohammad Al Asadi
Chairman & CEO
Over 50 years of FMCG experience with Diploma in Business & Commerce from Davers College. Leading strategic direction and operational excellence.
Mehdi Al Asadi
Director
Over 40 years in public relations and administration, managing stakeholder relationships and corporate communications.
Adel Al Asadi
General Manager
Lancaster University graduate who led ERP system implementation and strategic partnerships development, driving modern business practices.
Mohammad Pourmola
Director of Business
Sales and business development expertise, drove successful entry into Qatar's foodservice sector and manages key client relationships.
Additional Board Members
Senior directors contributing to our governance and strategic direction
Sadegh Al Asadi
Finance Director
60+ Years Experience
Abdulla Al Asadi
Director
Finance Professional
Our Leadership Principles
The values that guide our management decisions
Team Focus
Empowering our people to achieve excellence
Business Integrity
Ethical practices in all dealings
Continuous Learning
Embracing innovation and growth
Customer First
Dedicated to client satisfaction